Division Profile: Sound + Vision

Sound + Vision

 

De BAHM sound + vision is the result of George De La Hoz’ roots in Art and Design. As his first tool of self expression, the Graphic Arts opened a path that led him to build a foundation in Commercial Art. The desire to enter the world of Cartooning and Animation was the principal reason George entered the High School of Art & Design in New York City. Although after two years his focus turned to Architecture, his interest in the other graphic arts did not wane. While obtaining his professional degree in Architecture, he dedicated many hours to Film and Video Production, Freehand Sketching, and Music Composition.

 

In 1988, embarking in another of his explorations of the creative arts he found fellow artists who shared the need to create in other ways. George joined them and spent the next few years as a member of Villaire, a recording act that slowly built a following in New York. With a record deal and several singles in their back pocket, they were able to fill those years with fun adventures and explorations. It was a time rich with experience.

 

On December 19, 1991, on the stage of the Village Gate in NYC, George performed for the last time. He went on to work behind the scenes on various independent projects with others in the business. In 1994, he joined Logic State Records and its parent company Kertz-Code Music, Inc. to work on a project that would lead to a release that created a bit of a buzz in the New York club scene. It was at this point in time that George created Ariadna’s Place Music (APM), a publishing and production company that would carry the banner for the musical and artistic exploits of the next few years.

 

Today APM has become the sound and vision division of De BAHM. It is a well of creative energies dedicated to exploring the visual and auditory arts.